Case Files

Documented Outcomes

Real results from real brands. Numbers speak. Adjectives don't.

Local Guitar Store

Chennai Musicals

7K → 24K

3 months

The Challenge

A local guitar store in Chennai needed to establish a stronger digital presence and compete with larger retailers. They had limited content production resources and needed content that resonated with the local guitar community while showcasing their inventory.

The Strategy

We developed a store-led content system that combined product storytelling with retention-first Reels. The strategy focused on showcasing instruments in action, featuring local musicians, and creating educational content that positioned the store as a trusted local authority.

Our Approach

Store-led content featuring staff demonstrating products
Product storytelling that highlighted unique features and value
Retention-first Reels with hooks designed to stop the scroll
Local community engagement through musician features
Educational content about guitar care and maintenance

Results

243% follower growth in 3 months (7K → 24K)
Major growth in local brand presence and recognition
Increased foot traffic to physical store
Higher engagement rates on product showcase content
Established as go-to destination for Chennai guitar community

Key Takeaway

Local stores can compete effectively by focusing on community connection and authentic product storytelling rather than trying to match larger retailers' production budgets.

Underdog Instrument Brand

Procraft India

7K → 45K

7 months

The Challenge

Procraft India, an underdog instrument brand, needed to build market authority and compete with established international brands. They had quality products but lacked brand recognition and positioning in a crowded market.

The Strategy

We implemented a content repositioning strategy combined with controlled distribution. The approach focused on building trust through educational content, handling buyer objections, and positioning Procraft as the smart choice for value-conscious musicians.

Our Approach

Content repositioning to highlight value proposition
Educational Reels addressing common buyer concerns
Product comparison content showing quality vs. price
Controlled distribution strategy for maximum impact
Trust-building formats featuring real customer experiences

Results

543% follower growth in 7 months (7K → 45K)
One video reached Top 10 on YouTube India
Significant increase in brand authority and recognition
Improved conversion rates on product content
Established market position as quality alternative to premium brands

Key Takeaway

Underdog brands can build authority through strategic content positioning that addresses buyer psychology and builds trust, even without large marketing budgets.

India's Largest Online Music Retailer

Bajaao

Ongoing

Active engagement

The Challenge

As India's largest online music retailer, Bajaao needed a scalable content system to maintain category dominance, improve product discovery, and drive conversions across their extensive inventory of instruments and equipment.

The Strategy

We developed an ongoing content system focused on product discovery and category dominance. The strategy includes always-on formats that surface inventory when customers are ready to buy, combined with strategic sale and launch planning.

Our Approach

Always-on product discovery formats
Category content engine for marketplaces
Strategic sale and launch calendar planning
Weekly/monthly content calendars aligned with business goals
Content designed to establish category dominance

Results

Ongoing content system maintaining market leadership
Improved product discovery and visibility
Strategic content aligned with sales and launches
Consistent category dominance through content
Scalable system supporting extensive inventory

Key Takeaway

Large retailers need systematic, always-on content operations that scale with inventory and align with business objectives to maintain category leadership.